Inventory Manager is an internal publisher tool used by business development, ad operations, and management teams at adMarketplace, an advertising technology company that provides Big Data solutions in search. In the search advertising space, adMarketplace sits between advertisers and publishers, and offers its enterprise technology platform as a service to top-tier brands like Mazda, Lenovo, YP, and eBay to expand their reach beyond Google.
The Inventory Manager tool provides greater visibility into publisher data enabling account managers and business development staff to better manage traffic quality across their numerous digital channels.
The below UI is a screenshot of a key feature within Inventory Manager called Click Filters. Click Filters is a system feature to help manage traffic quality by keeping fraudulent/non-human traffic off the network.